Just this simple yet thoughtfully crafted card alone is setting the stage to a memorable experience with this brand. The copy is fun, yet sincere in the tone of voice it is using as well as the friendly choice on words.

IT’S A GOOD DAY
Your New Simple Visa card is here. Excited? We’re a bit giddy.
Activate your card and try it out. Please let us know what you think.

Just the look of this entire package of elements alone makes me want to be apart of it all. I love the attention to detail from the type of materials used to the colors.