Video

Beware of the Filter Bubble

There’s a growing trend of personalization on the internet. Two of the places most of us are currently encountering it is on both Facebook and Google. Both Facebook and Google seem to be allowing algorithms and computers to make our decisions for us. “As web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy. (Recorded at TED2011, March 2011, in Long Beach, CA. Duration: 9:05)”

TED Ideas Worth Spreading

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Proud

When I first got hired on as a designer with the wonderful team over at Practice Cafe I’m not even sure their website showed up in a “Google Search” for anything BUT a search for “Practice Cafe.” Well a little short into a year of working their I was privledged to be able to take on the hefty job of redesigning their website. Well two more redesigns later and it is the beautiful site that I LOVE to inform people that I was a part of producing is now on the infinite abyss we all call the interweb (or is that just me?).

Well it quickly became a business goal to get ourselves ranked as high as possible in Google for a number of relevant searches. The main one being “Dental Marketing.” So we set out a little over a year ago to improve our ranking in “Dental Marketing.” So I dove in head first at researching “Search Engine Optimization” (SEO), and best practices in improving your ranking in Google. I quickly realized this was a very tricky little task. There is no solid formula or solid answer. Infact the more time went on it was almost as if, right when I got to the point where I was saying, “Hey I think I got a handle on this SEO business” I would quickly get a reality check of how much I DIDN’T know.

However with the help of a WONDERFUL team of copywriters in Angie Liddiard & Amanda Fuller, and some helpful hints and tricks from my good friend Noel Datko, we have successfully been able to implement a lot of tender love and care over the months and successfully reached page one in google in a handful of relevant and very competitive searches. In fact our visitors to our site per day has doubled if not tripled since I started working back in November of 2006.

So as you can see from the beautiful screen capture above we are currently residing in the NUMBER 5 out of 9,120,000 in a Google Search for the term “Dental Marketing.”

Click the picture above for an enlarged image, or you can just go ahead and do a quick Google Search yourself right now for “Dental Marketing” and take a VERY short scroll on down to “Practice Cafe” and go ahead and click your way over to Practice Cafe to see how we are VERY capable at handling any and all of your Dental Marketing needs (ZING!)

Although I still feel like an amateur when it comes to SEO, I am also very happy and proud that all of our work over the year has REALLY paid off. So I am anxious to continue to learn, grow, and develop these skills and to continue to improve both Practice Cafe’s website and the websites of all our clients. Each and every year the internet is becoming more and more important when it comes to a marketing budget, and how people want to market their company or business, and search engine optimization will continue to play a HUGE roll in the future of marketing in the world. So we are happy to be a part of this.

Keywords and Terms Practice Cafe ranks well in:


Dental Marketing: Page 1 – #5
Dental Practice Marketing: Page 1 – #10
Dental Marketing Services: Page 1 – #3
Dental Marketing Companies: Page 1 – #2
Dental Marketing for Less: Page 1 – #5
Professional Dental Marketing: Page 1 – #10
Dental Marketing Firms: Page 1 – #5
Dental Marketing Postcards: Page 1 – #5
Custom Dental Marketing: Page 1 – #2
Affordable Dental Marketing: Page 1 – #1
Dental Office Marketing Budget: Page 2 – #5
Dental Marketing Campaign: Page 2 – #1
Dental Logos: Page 2 – #7