February 2012
10 posts
The 3 Qs for Great Experience Design →
“For more than seven years, we’ve studied how the great user experience teams succeed. We’ve looked at a variety of variables to isolate what it takes. We’ve looked at management structure, employed methodologies, best practices, and hiring qualifications. We’ve looked at team communication techniques, requirement gathering techniques, the target industry, and the geographic location. All...
2 tags
“Anyone who imagines that bliss is normal is going to waste a lot of time running...”
– Gordon B. Hinckley
“Ideas are worth nothing, craft is everything—Something I truly believe. I think...”
– Henrik Berggren
4 tags
The Trax Experience
The sun was shining, yet barely through the partially but still mostly clouded sky. The entire ground was soaked with a recent shower of precipitation that fell from the sky. There was a slight brisk flow of wind nipping at my uncovered skin as I stepped out of our pearl white Mazda 5. We arrived at the Sandy Civic Center Trax station a tid bit confused. Initially we attempted to make uneducated...
2 tags
Groupon: Is It the Deals or the Copy? →
“There is more going on here than interesting copy. Fellow ClickZ author Bryan Eisenberg and his brother Jeffrey defined four “Modes of Persuasion” in their book “Waiting for Your Cat to Bark?” These four modes define the primary ways readers want to get information and the way they research a problem.”
“Groupon designs its emails and deal pages with...